Product & Service Designer · UX Researcher · Design Strategist · AI Products · Data storytelling

Suchismita Naik

I work at the seam where human-centered research, product craft, and AI meet — turning real human insight into high-fidelity products that ship. Research and craft, in one person.

An AI-native designer — I design for AI (agents, trust, non-deterministic interaction) and with AI (GenAI prototyping & vibe-coded interactive demos).

Designer · ex-Meta & Microsoft · M.Des, NID · Menlo Park, CA
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12 yrs
design & design strategy
Millions
of users on shipped products
~7 yrs
hands-on product & IxD
Awarded
data-viz exhibited at EuroVis
The short version

Two halves of one designer

I started as a product and service designer — shipping apps, services, visual systems, and interfaces. Then I went deep on understanding people and AI, so that today I design from a rare vantage point: a maker who knows exactly why a decision is right before the first pixel.

2014 – 2021 · The craft

Seven years hands-on

Designing and shipping consumer products end to end — user flows, wireframes, prototypes, high-fidelity UI, and the design systems that hold them together.

  • Shipped e-consultation & e-prescription for India's largest health platform
  • Launched a public civic data product + design system
  • Led information design; built repeatable visual frameworks
  • Award-winning narrative data visualization
2021 – now · The strategy

Five years design strategy

Shaping what AI products should be — modality, behavior, trust, monetization — and translating ambiguous AI possibility into concrete design direction teams can build.

  • Defined North-Star AI product direction across two markets at Meta
  • Redirected an AI product's design & monetization model
  • Designed for non-deterministic, agentic AI behavior
  • Published research on human–AI trust & mental models
Selected work · AI

AI product design and strategy

The AI half of my practice: defining what AI products should be, prototyping how people and intelligent systems interact, and shaping product direction, behavior, and trust — research through to shipped design.

AI · Multi-agentResearch-through-designVibe-coded prototypesInteractive
Lead Designer & Researcher · PhD, Purdue · 2021–26

Designing AI agents that strengthen belonging — not replace it

My most complete end-to-end case study: an ambiguous human problem taken from research through to clickable, Discord-style AI product prototypes — bridging design strategy and hands-on craft.

Open the interactive case study →
Multi-agent design patterns for belonging in online communities
North Star AI vision for WhatsApp Business
AI Product StrategyTwo marketsVibe-coded prototypes
Design Strategy / UX · Meta (WhatsApp)

Defining the North-Star AI vision for WhatsApp Business

A two-market study that decided what AI should be for small businesses on WhatsApp.

Read the case study →
Cross-platform concept testing for Business AI monetization
Design DirectionMonetization
Design Strategy / UX · Meta · Cross-platform

Cross-platform concept testing for Business-AI monetization

Pressure-tested the subscription model across WhatsApp (Mexico) and Messenger (Philippines) — validating, then redirecting, the monetization direction before it shipped.

Read the case study →
Selected work

Products, Services & design systems I built

Consumer products and services taken from concept to launch, plus the visual and data-design craft underneath them — across mobile, web, and tablet.

1mg e-healthcare project hero banner
Product / IxDService DesignConversational UX
Product Designer · 1mg (Tata 1mg) · 1 yr

Redesigning e-consultation for India's largest health platform

End-to-end redesign of the two-sided consult + e-prescription experience for patients and doctors.

Read the case study →
Open Budgets India visual system
Product DesignDesign SystemData Viz
Designer-Researcher (solo) · CBGA · 8 mo

Open Budgets India — portal & story generator

Sole designer-researcher on a civic-tech data product that made public budgets legible to citizens.

Read the case study →
Sensex narrative data visualization
Visual DesignNarrative VizAward
Information Designer · Honorable mention

Twenty years of the Sensex, told as a story

An interactive narrative visualization turning five tangled economic datasets into one legible story.

Read the case study →
The Forever 27 Club vinyl-record visualization
Visual DesignData Storytelling
Information Designer · 4 wks

The Forever 27 Club

An exploratory visualization that uses metaphor and interaction to turn hard data into empathy.

Read the case study →
Service / Systems DesignDesign Research
Design Researcher · TCS DISQ × MIT Media Lab · 10 wks

Zero loss of life from blood shortage

Field research that exposed a predictable supply–demand gap, then a service designed to close it.

Read the case study →
Blood-bank smart-inventory portal dashboard
The path here

From shipping pixels to shaping AI products

2025 — now
Design Strategy

Design Strategy / UX — AI products

Meta · Menlo Park, CA

Shaping AI product direction for WhatsApp Business — modality, behavior, trust, and monetization across markets.

2024
Design Strategy

UX — Multi-agent GenAI

Microsoft Research · Redmond, WA

Defined interaction direction for early adopters of multi-agent generative AI tools.

2021 — 25
Design Strategy

PhD, HCI / UX — Human–AI interaction

Purdue University · Andrews Fellow

Multi-agent design patterns, human–AI trust, and mental models — the strategic foundation under AI product design.

2020 — 21
Hands-on design

Lead Designer

Gramener · Bangalore

Led data-product design — turning client data into decision-driving visual interfaces and systems.

2018 — 20
Hands-on design

Design Strategist

Conduent Labs (Xerox Research Centre India)

Bridged emerging technology and real-world user needs through applied design.

2016 — 18
Hands-on design

UX / Product Designer

1mg Technologies · Gurugram

Designed and shipped the patient–doctor e-healthcare ecosystem, including conversational e-consultation.

2014 — 16
Foundation

M.Des — Information & UX Design

National Institute of Design

Design research, information design, and data storytelling.

2008 — 13
Foundation

B.E. (Hons.) & M.Sc. (Hons.)

BITS Pilani

The analytical bedrock under the design.

How I work

Capabilities & tools

Design craft

User flows, wireframes, interactive prototypes, and high-fidelity UI across mobile, tablet, and web — from concept to spec delivery.

Figma · Adobe Creative Suite · prototyping · design systems

AI & emerging tech

Designing for non-deterministic, agentic AI; building prototypes with GenAI / vibe-coding tools; comfortable in fast-moving, ambiguous AI spaces.

GenAI tooling · agentic UX · conversational UI · AI-trust patterns

Strategy & storytelling

Translating abstract concepts into clear design rationale, and using data & narrative to challenge product thinking and align teams.

Design strategy · data viz · rationale & presentation · research synthesis

Let's design what AI products should feel like.

Building an AI product, an interaction-design practice, or just want to talk craft and humans? I'd love to hear from you.

Email me LinkedIn Behance Vimeo (motion)